Adobe Reader X 10.1.4

Briefly...
http://www.adobe.com/products/reader/rdr_distribution1.html

Obtain the download details at the above location to download the media.

http://www.adobe.com/products/acrobat/technical-resources.html#deployment

Obtain the Customisation Install Wizard (CIW) from the above location.  The enterprise deployment document is also useful reading.

Run the setup and obtain the extracted install media files.

Do an admin install to a selected location.
msiexec /a acroread.msi

Patch the admin point
msiexec /p <PatchName>.msp

Create any Javascripts required to control menu items.
http://blog.stealthpuppy.com/deployment/deploying-adobe-reader-x/

Use the CIW to create a transform for the admin point acroread.msi.
Include the above javascript files in the files section of the tool.

Customise the transform in ORCA if necessary.